Thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices, interaction with devices is continuing to rise.
The real lesson for us is that people like to talk and that is a preferred way of interacting. And now, machines are finally catching up to the way people want to search, shop and discover new things.
However, this presents some interesting challenges.
Conducting a voice search, for example, is very different from typing a query, particularly in the results.
When a person performs a text-based search, the screen displays the results one page at a time.
But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently supplies just one choice.
We’ve said it once about voice search, and we’ll say it again:
Adopting a voice search strategy isn't just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.
Marketers targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. Doing this will help you get the coveted position zero or featured snippets on Google.